Capturing Global Flavour: Professional Media Coverage for Agrosuper at Anuga 2025
When the world’s largest food and beverage trade fair returns to Cologne, the stakes for brand visibility are incredibly high. In October 2025, our team was commissioned by Agrosuper, a leading international poultry and pork producer from Chile, to document their presence at Anuga 2025. Spanning across seven massive halls at Koelnmesse, Anuga is the ultimate stage for the food industry, and we were there to ensure Agrosuper’s exhibit stood out.
Efficiency in a High-Traffic Environment
To meet the client's comprehensive brief, we deployed a dedicated two-person crew: our lead photographer, Anton, and senior videographer, Igor. Their mission was to provide 8 hours of intensive coverage, capturing everything from the structural elegance of the booth to high-stakes business negotiations.
"Anuga is colossal," says Anton. "Agrosuper had a beautiful, large-scale exhibition space in the meat pavilion. One of the most interesting features was a specialized mirrored room for VIP meetings. Photographing negotiations with international partners, including delegations from Japan, required a silent, fly-on-the-wall approach. Despite the complex lighting of the hall, I worked entirely with natural ambient light to preserve the sophisticated atmosphere of the booth."
Strategic Videography and On-Site Interviews
The video brief was highly specific, focusing not just on the aesthetics but on the human connection and social proof. Igor focused on creating a visual journey—from the main entrance of Koelnmesse to the heart of the Agrosuper booth.
Testimonial Power: A key deliverable was capturing authentic interviews. We recorded insights from both the Agrosuper staff and long-term clients who were signing new contracts on-site.
The "Long Lens" Approach: "Because we were documenting high-level business meetings, we couldn't interfere with the flow," explains Igor. "We used long focal lengths to capture genuine moments and testimonials from a distance, ensuring the clients felt comfortable while we secured the high-quality audio and video needed for their global marketing."
Agrosuper at Anuga 2025 in Cologne
Tailored Content for Instant Impact
To maintain a strong digital presence during the exhibition, the project required a highly efficient workflow designed to fuel various social media channels in real-time:
Same-Day Delivery: We provided key highlight photos within hours of the shoot for immediate LinkedIn posting.
Cinematic Highlight Film: We produced a 90-second edited video, integrating brand assets, animated logos, and the captured interviews, creating a powerful tool for their website and future exhibitions.
Project Key Facts:
Event: Anuga (The world's leading food fair) 2025.
Deliverables: All edited photos, Same-day LinkedIn highlights, 90-second Corporate Video.
Need a Professional Event Photographer in Cologne?
Planning your exhibit at Koelnmesse for Anuga, ISM, or Gamescom? Our experienced Cologne event photographers and videographers specialize in large-scale trade show documentation. We understand the nuances of corporate branding and the need for rapid, high-quality content delivery.
